1 May 2025, London, UK: Medical Precision Group (MPG), a leading contract manufacturing partner for the medical device industry, is proud to announce its rebrand into Kaleidex – a new name that reflects the company’s evolution, ambition, and bold new direction.
The rebrand represents more than a name change; it signals a renewed commitment to empowering innovation and simplifying complexity for customers across the medical device landscape. As Kaleidex, the company continues to expand its integrated capabilities – from component machining to full assembly – offering end-to-end solutions that accelerate the path from concept to market for medical device manufacturers.
“As a new player in the industry, we wanted to stand out with a brand that felt authentic to who we are,” said Rhiannon Lassiter, Head of Marketing and Communications for Kaleidex. “We were inspired by the word kaleidoscope — with its beautiful, ever-changing shapes — and that idea resonated with us immediately. Our new brand is all about forms and structures, carefully constructed with intention and creativity to reflect our identity.”
The company’s new name is underpinned by a powerful vision statement:
“Uniting expertise to streamline manufacturing innovation and empower our customers to bring life-enhancing medical devices to market.”
Alongside the new name and visual identity, Kaleidex introduces a set of core values that define its culture and guide every decision:
- Guided by Care – People come first.
- Forged by Boldness – Courage drives progress.
- Connected by Trust – Strong partnerships, built to last.
- Driven by Precision – Excellence in every detail.
- Sparked by Ideas – Innovation that moves us forward.
The new brand reflects Kaleidex’s role as a trusted partner in a fragmented landscape – providing clarity, cohesion, and capability. It also coincides with the company’s strategic growth, including the recent acquisition of Oracle Precision to its expanding network of medical contract manufacturers.
Kaleidex now enters its next chapter with a new name, a bold new look, and the same unwavering commitment to quality, innovation, and collaboration.
See a video of our new logo being 3D printed by Kirkstall Precision.
About Kaleidex
Kaleidex is a leading Contract Manufacturing Organisation (CMO) specialising in the design, development, and production of medical devices. With a strong commitment to innovation and collaboration, Kaleidex, backed by private equity firm Ansor LLP, acquires and integrates high-performing medical manufacturing companies, building a network of expertise and innovation to drive industry advancements.
